International Business and Global Cultures Course

Develop a deeper understanding of cultural differences in human interaction and how to apply strategies for better communication.

Cross – cultural partnerships can be a minefield whether across borders or within our own multicultural organisations.


First impressions are often last impressions and a door can be slammed closed in a heartbeat without the right approach and understanding.


This course provides you with the tools you need to develop a deeper understanding of cultural differences in human interaction and how to apply strategies for better communication.

Why invest in Global Culture training?

Often business deals are lost because the parties involved did not take the time to learn about each others’ cultures prior to interacting.

In multicultural teams and cross cultural negotiations miscommunication and misunderstanding wastes time and money and hinders productivity and a happy productive working environment.

“Think global, act local” is a much-used phrase, but how often do companies get it right?

It’s not just about a local language website.  It means being where your customer is and having culturally relevant messages and content.

Areas where global culture training can benefit:

  • Being Ahead of the Game in Emerging Global Markets

  • Enhancing the Management and Effectiveness of Multicultural Organizations

  • Delivering Improved Results in Cross Cultural Negotiations

About your trainer

Linda’s 17 years of living and working within diverse communities across Asia, Africa and South America has given her the ultimate cultural insight.

By intentionally ‘wearing the moccasins’ of the people Linda is able to bring a wealth of practical knowledge to her global culture training. She has learnt the most effective way to communicate and negotiate and has imbued their deepest and most quirky nuances from their traditions, superstitions and etiquette.

Global Cultures Training:

For International Business and Cross Cultural Communication

Training outcomes:

  1. Global Cultures Training UNHCRA deeper awareness of your current cultural intelligence and be shown the tools and techniques to enhance your cultural intelligence.
  2. Examine the difference in communication methodologies (both verbal and non-verbal) between cultures and evaluate solutions for effective communication.
  3. Explain how Time is perceived differently between cultures and evaluate strategies to mitigate and manage these differences.
  4. Evaluate effective cross-culture negotiating techniques to identify and apply the right tools.
    Identify, apply and adapt effective techniques to manage cross-cultural teams.

Course Outline

Each culture has set rules that its citizens take for granted based on our own values, beliefs, conditioning, phobias, anxieties and expectations. Few of us are aware of the filters through which we look at the world, because cultural imprinting is begun at a very early age often learnt subliminally and accepted without thought. This course will help you understand your own personal culture and how to utilise that knowledge to be more effective in a global business context and managing cross-cultural teams.

Course Includes

1) Understanding Culture

Current theory and research around what is meant by culture and how an individual is conditioned to a culture.

How history, religion, politics, gender equality, superstition, concept of time and customs affects every communication.

2) Cultural Intelligence

  • What is cultural intelligence?
  • How culturally aware are you?
  • Strategies to increase your cultural intelligence

3) Know Thyself – assumptions, views, ethics, conditioning

  • What are your values?
  • How do you see the world?
  • What are your filters?

4) The style of communication and what can affect it?

  • Choosing direct or indirect?
  • How a website, a business card, your style of clothes can open or close a door.
  • Your language – the emotion, volume and tone.
  • Greeting, seating and personal space

5) Strategies for effective communicate between different cultures

  • Managing cross cultural teams
  • Doing business with another culture
  • Cultural sensitivity – Assume Nothing and Don’t Judge
  • Increase your cultural sensitivity – by withholding rash judgments, showing respect, empathizing with others and being patient

Course Delivery

The course can be delivered both online and in person.

Contact Linda to arrange your training