Be The Change: Business Leaders on the Frontline

Connecting, training and supporting business leaders to find sustainable business solutions for communities in developing countries.

Watch the video below to see business leaders taking action in the Himalayas

You are about to experience the journey of a lifetime… and in return give a lifetime of experience to those you help.

Be The Change takes you, the best, inspiring, visionary business leaders in the world and uses the skills you have honed in business to solve challenging real-life problems in some of the poorest and most marginalized communities in third world locations.

Be The Change is waiting for you.

Join Linda in a unique frontline experience.


Unique for 2017 – take an enchanted journey with Linda to ‘The Roof Of The World’

Read all about this incredible opportunity here: Journey to the Roof of the World

Contact Linda to find out more.

How Be The Change works

Using the entrepreneurial skills and acumen of business leaders to assist in solving some of the world’s intractable problems.

VISION

‘Be the change you want to see in the world’

Mahatma Gandhi

MISSION

To provide challenged communities and charitable organisations with a problem-solving resource of excellence using the entrepreneurial skills and acumen of business leaders.

THE INITIATIVE

Be The Change works with business leaders worldwide. It facilitates innovative cross-sector collaboration and strategic alliances for sustainable economic and social uplift. It assists field-based charitable organizations to solve challenging real-life problems in some of the poorest and most marginalized communities in third world locations by using a ‘hand up’ business-led approach. Be The Change suggested solutions are presented as a business plan.

WHO ARE – BE THE CHANGE AMBASSADORS?

Business leaders, experts in their own field who give their time, their entrepreneurial skills, their innovative thinking and their creativity as a resource.

They are people who are excited to put as much acumen and expertise to solve a problem in a marginalized community as they are into any part of their business.

Enthusiastic people who are keen to be part of a dynamic global network for change.

Business leader transforming community nepal

MAXIMUM IMPACT – MINIMUM TIME

Designed to facilitate the busy professional 3 – 5 days is the typical timeframe that a Be The Change Ambassador commits to being in the field. Pre and post the field trip participants have defined tasks and functions to perform virtually over a 3 month period from cultural training to writing a business plan.

Meeting the community NepalENGAGING HEARTS AND MINDS

Ambassadors from each team will be taken on a three – five day field trip where they will meet with the partner charitable organization, village leaders and local community.

SMALL WORKING GROUPS ….

This will provide a greater working agility and maximise interaction between the various individuals and with their project recipients. Teams of 4-6 people will work on the initiation of a project with further opportunities for involvement once the project is running.

…….WITH THE POSSIBILITY TO MOVE INTO CORPORATE INTEREST

We want to involve the brands and the individuals involved and would like to turn this into corporate interest, so not necessarily just having individuals, but allowing them to include their company in their efforts – opening the opportunity up to company employees. This form of employee engagement is a proven way of attracting the best people into a company and enhancing staff retention and loyalty. It is also a challenging real life exercise for staff development.

MENU OF PROJECTS – MIX OF SKILLS

A selection of projects will be offered from Asia, Africa and South America with varying locations, and varying complexity. Categorized as Diamond, Red Diamond, Double Red Diamond, participants have a choice of creature comforts in rustic accommodation as they engage with the community, to paddling up river in a canoe to meet with an indigenous tribe. Interested individuals will be included on a profiled basis. Profiling will be based on participants’ industries, skills, background, interests etc.

Reconnaissance  MoroccoOPPORTUNITY TO NETWORK ON A MEANINGFUL PLATFORM

As well as an unforgettable personal insight and experience, Be The Change enables its Ambassadors to make connections and deepen relationships through a meaningful platform – to have both a personal and professional journey and have fun along the way.

WHERE THE BEST GET BETTER

As you know to be stretched and challenged personally and professionally is not so easy when you are at the top.

Be The Change takes some of the principles inherent in all challenging activities like extreme sports and applies it to a meaningful platform making the experience and transformation even more profound. Taking you out of your comfort zone to the frontline where some of the deepest relationships are to be formed.

As a result of this life changing journey you will become more capable of knowing a sense of your being and collectively together you will tap into each of your unique gifts. In this time of change and complexity we are called to use capacities that we never knew we had.


Meeting the community Morocco

The PLATINUM FRONTLINE CLUB

Membership is only open to Be The Change: Business Leaders On The Frontline trip participants. We meet annually somewhere exotic in the world, a hidden jewel, off the beaten track. It’s the ultimate club with the coolest people. It’s where innovators and adventurers with a passion to ‘be the change’ get to hang out, discuss projects and have the best conversations.

THE ROLE OF ‘BE THE CHANGE – BUSINESS LEADERS AT THE FRONTLINE’

Led by respected humanitarian aid worker Linda Cruse, it invigorates, promotes, challenges, drives, communicates and supports the assignment towards a meaningful and genuine collaboration – creating a dynamic, successful and productive partnership.

YOU WILL BE PART OF LINDA’S UNIQUE FRONTLINE EXPERIENCE

The programme is bespoke to each particular trip and to the challenges facing the community.

Be the Change will bring a powerful transformation to you both personally and professionally – that is our

commitment to you.

Your journey begins…

“I originally met Linda after the first Asian tsunami, which had claimed the lives of 20 people from our group.
What drew me to Linda’s initiatives is my dissatisfaction with short-term impact projects to help communities. At the heart of her endeavours are long-term development plans run as a business – these plans help build every aspect of disaster-stricken or poor communities – basic utilities, education, cropping, etc.

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Our recent trip to the Himalayas involved 4 individuals, two of whom were corporate leaders and two entrepreneurs, all of us passionate about sustainability.

Linda acts as a central co-ordinator for these trips, introducing these individuals to one another, helping them interact virtually, establishing contact with local communities, providing an initial analysis of the project, organising meetings at the highest level in the country we visit so that we can work in tandem with governments, bearing in mind their own objectives.

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She is a remarkable woman. She really is the project centre, a brilliant networker and an inspiration.”

David Arkless, President of Global Corporate and Government Affairs for Manpower Group,

President of the End Human Trafficking Now campaign and ambassador for the Centre for Social Justice and Advisor on its Anti-Slavery Report.

Mujeebullah Khan Nepal“I met Linda about a decade ago after the earthquake in Pakistan and we immediately clicked as we both share a common vision and ambition of making the world self dependent, skilled and literate.

I always found Linda to be glowing with hope, energy and looking for innovative ways to address these issues.

She has this amazing talent of bringing people together from all over the world.”

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Mujeebullah Khan
CEO and founder of iTextiles group
dealing in textiles, retail and paper industries

Are you a business leader ready to use your entrepreneurial skills and business acumen to create sustainable change?

Contact Linda for the Be The Change Frontline trips happening in 2016 and 2017.

The Terms and Conditions for joining a Be The Change Trip can be found here: ‘Be The Change’ terms and conditions